Branded Experience Proposal - Cheerios

This project is about redesigning the brand identity of Cheerios and creating a proposal for installing a Cheerios-themed pop-up playground outside of Eaton Centre in Toronto to promote the brand. 

The experience relates to the brand concept and values of Cheerios as it brings out the message that Cheerios is a family-friendly cereal brand that brings cheerfulness to people and uses natural ingredients during the cereal production process. It is also an expression of all 3 brand attributes (family-friendly, cheerful and natural) of Cheerios. My design skills such as doing brand identity design, 2d mock-ups and visual communication can be showcased in this project. Viewers can also see parts of my concept development process from my concept sketches and

brand identity design document.